Small Steps Save Giants - Campaign Design
University Project
This project focused on designing cohesive collateral for a social impact campaign centered around climate awareness and wildlife conservation.
I was tasked with creating four collateral pieces for Small Steps Save Giants, a fictional nonprofit raising awareness about the effects of climate change on African elephant habitats. The campaign encourages individuals to reduce their carbon footprints through small, everyday actions. I developed the campaign around a central visual motif - a large elephant footprint with a smaller human footprint nested inside it, symbolizing the connection between human choices and elephant survival.
